Jason

Senior E-commerce Lead

Col'Cacchio · Jan 2026 — Present · Cape Town (Fractional)

Leading digital transformation and e-commerce strategy for South Africa's leading Italian-inspired restaurant franchise with 25+ branches across South Africa, Namibia, and Mauritius. Spearheading the full e-commerce journey and digitisation initiatives across the franchise network. Developing digital strategy for Col'Cacchio GO, the new delivery-focused QSR format launched April 2025. Implementing technology solutions to optimise online ordering, delivery operations, and customer engagement. Supporting franchise partners with digital capabilities and operational efficiency improvements.

Founder

JS Labs · Jan 2025 — Present · Cape Town

Founded JS Labs, specialising in e-commerce, Amazon marketplace strategies, and AI-driven consulting with custom workflow implementation. Amazon Marketplace Management: End-to-end management for Amazon stores, including advanced listing optimisation, full-service PPC campaign management, and robust compliance frameworks to scale and protect brands. D2C & Shopify Growth Strategy: Custom e-commerce growth strategies, specializing in Shopify store builds, performance optimization, and custom feature development. AI & Automation Consulting: Expert consulting on implementing AI-driven tools and automation workflows to enhance operational efficiency, reduce costs, and maximize ROAS. Holistic E-commerce Strategy: Comprehensive strategies that integrate sales channels, streamline operations, and position brands for sustainable, long-term growth.

Senior Ecommerce Specialist

National Strategic Group · May 2025 — Present · Cape Town

Manage multiple Amazon USA accounts with significant performance improvements across key metrics. Increased sales by 20%, margins by 14%, and reduced ACOS by 17%. Audited and rebuilt foundational PPC strategies resulting in optimised campaigns, bids, and keyword targeting. Developed advanced analytics dashboards and reporting to provide actionable insights into performance. Conducted product and market research to support new product launches. Support e-commerce operations including inventory planning, D2C site optimisation, and A+ Content development.

GTM & Product Strategy Advisor

Utiliti Group (Micro VC & Advisory) · Feb 2024 — Jan 2025 · Sydney

As a strategic advisor, guided a portfolio of early-stage companies in scaling their e-commerce and marketplace operations. Helped portfolio companies implement go-to-market strategies, launching a consumer brand successfully into the US market. Led financial analysis for portfolio companies, achieving average cost reductions of 15% with increased profit margins. Directed product strategy for Martech startups, resulting in 20% user acquisition growth and a 150% increase in outbound leads. Advised senior management at portfolio companies on growth strategies aligned with product and business objectives.

Team Lead: New Product Launches

Berlin Brand Group · Feb 2023 — Nov 2023 · Berlin

Managed end-to-end product lifecycles for 1000+ SKUs across Amazon and global marketplaces, improving launch timelines by 25% and enhancing market performance. Developed comprehensive go-to-market strategies including PPC, keyword optimisation, and competitive pricing, increasing sales by 30% within four months. Collaborated cross-functionally with marketing, logistics, and operations teams to streamline processes, reduce stockouts, and enhance profitability. Implemented analytics-driven strategies boosting product visibility and Amazon rankings, achieving sustained top-tier category placement.

Head of Marketplace

eComplete · Apr 2022 — Jan 2023 · Cape Town

Led SaaS product strategy, achieving profitability within four months and increasing client revenues by 60%. Established strategic partnerships enhancing product adoption and expanding client base by 35%. Optimised pricing strategies and bundling techniques, improving average order value by 29%. Reduced marketplace operational costs by 36% via automated processes and workflow optimisations.

Marketplace Manager

eComplete · Sep 2021 — Apr 2022 · Cape Town

Managed marketplace product optimisation, increasing average client sales by 42%. Conducted product launch evaluations translating insights into improved feature development and positioning. Implemented workflow automation, leading to a 29% reduction in client operational costs.

Director

Voltron Ventures · Sep 2018 — Apr 2022 · Cape Town

Founded and scaled a direct-to-consumer e-commerce business, overseeing product strategy, sales channels, and customer experience. Developed inventory management automation, significantly reducing operational errors and overhead costs by 20%. Oversaw initiatives that increased operational efficiency, reducing overheads by 25% through targeted automation.

Head of Valuations & Analytics

Property Fox · Jan 2018 — Sep 2018 · Cape Town

Designed and launched a residential property valuation platform achieving 93% accuracy. Enhanced platform visibility and conversion rates by 35% through strategic enhancements and marketing efforts. Provided actionable insights to sales and marketing teams, improving customer engagement and deal closure rates.

Bachelor of Business Science

University of Cape Town · Dec 2016

Double major: Finance & Economics.